Ethical AI in Marketing: Open Source Automation That Respects Human Behavior

How can marketing automation respect human psychology while leveraging AI capabilities? This presentation explores ethical implementation of AI-driven marketing using Mautic as a practical open-source example. Drawing from behavioral science research, copyright law expertise, and real-world digital agency experience, we’ll examine transparent algorithms, explainable automated decisions, and psychological principles for respectful personalization. Topics include cognitive bias awareness in automated campaigns, neurological responses to privacy-respecting marketing, and frameworks for building customer trust through FOSS tools. We’ll cover practical implementation strategies that honor user behavioral patterns while maintaining business effectiveness, demonstrate how open-source platforms enable ethical AI marketing that builds relationships rather than exploiting cognitive vulnerabilities, and explore the intersection of GDPR compliance, emerging EU AI Act requirements, and behavioral profiling. Attendees will gain actionable frameworks for transitioning from manipulative “black box” marketing AI to transparent, community-driven solutions that respect human psychology and digital rights.