In 2023, several Public Service Media (PSM) organisations in Europe began trials on the Fediverse (also known as the social web) by launching accounts on Mastodon. Drawing on findings from my PhD research, this talk briefly addresses the following questions: What were their motivations and operational challenges? More fundamentally, does the free, open, and decentralised social web align better with the values, legal remits, and nature of PSM organisations than corporate-owned platforms? Spoiler alert: it does.
Note: If you are not familiar with the Fediverse, check out Tobias Diekershoff‘s presentation from last year’s conference: aboutfediverse