From Personalized to Programmed

When considering the core values of mass customization, such as individual expression, fun in co-creating, and creativity, AI may introduce disadvantages, potentially leading to the homogenization of experiences. This lightning talk aims to explore the potential risks and drawbacks of utilizing AI in mass customization, highlighting the tension between leveraging technology for customization and preserving the unique human elements that form the foundation of personalized experiences. Could the reliance on algorithms diminish the consumer’s role in the creative process? If so, it might challenge the essence of what makes mass customization truly unique and innovative.