Elena is CEO of EcoSteer, an IoT & Blockchain software start-up. EcoSteer software converts ‘things’ into shareable and tokenizable data streams, laying the foundations for a new Data Sharing Economy. Prior to joining EcoSteer, Elena led General Electric’s HR shared services centre in Italy. Previously, she was a business development executive for Genpact and MD of WareLite, a UK software start-up company. In the past Elena worked for SAP AG, Capgemini UK, ZS Associates UK, GE Healthcare. A summa cum laude PhD in Molecular Biology, Elena’s personal interests range from biotech to contemporary art.